The Context

Our sponsor felt the urgency to demonstrate business growth from the India location and also build capability to ensure they stay relevant in a rapidly evolving market. To go from valuable to invaluable.

Our process

Pensaar Design worked closely with the core team starting with stakeholder research to identify strengths and weaknesses using the Innovation Signature. We used this to help the team map out their innovation charter and ultimately an org wide vision that would resonate with every employee. 

DESIGN THINKING TO ARRIVE AT A CLEARLY ARTICULATED VISION & INNOVATION CHARTER

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CONTEXT

Our client’s connected trucks while doing well globally, was not fining success in the Indian market. The hypothesis was that perhaps the cost of the connected track was concern. We were brought in to help determine the MVP and ways to reduce truck cost.

PROCESS

Pensaar Design carried out an in-depth qualitative research with truck owners, drivers and others in their ecosystem. We synthesised the research and co-created the market positioning strategy and redefined the connected track and its’ connected features. We ran behavioural based experiments to ensure we learnt and iterated on our market assumptions.

OUR FINDINGS

OUTCOMES

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