our work(BY SERVICES)
Enhancing user journeys and customer experiences through insightful and responsive design, we have energized businesses across APAC, the Americas, and Europe.
- Customer Research
- Experience Innovation
Understanding the financial needs, motivations and concerns of Platform Worker
identifying key archetypes & credit mental models to assess product market fit
- Customer Research
Study to assess role and impact of self-help-group of women, as business correspondents
generate insights to suggest relevant policy changes for State Rural Livelihood Mission
- Customer Research
- Culture Of Innovation
Creating a highly engaging & gamified online learning experience for Navgati
that could scale alongside the highly engaged offline learning experience
- Culture Of Innovation
Demonstrating How Customer Empathy Is Key To Great Marketing At 3M
empowering marketing leaders with the skills to build customer empathy
- Customer Research
- Experience Innovation
- Culture Of Innovation
Amplifying And Reimagining Marketplace Experiences Using Customer-Centric Practices At Flipkart
crafting and reimagining experiences across sellers, vendors, payments, logistics & perations
95% Vendor adoption
top 100 vendors were active on the platform in 12 weeks
4X Engagement
within the 1st month, the weekly active page views per active vendor went up
25% Call reduction
For customer support on the payment platform within the first 3 months
- Culture Of Innovation
Catapulting Leadership Development At HP Using Design Thinking
how to be an empathetic leader who collaborates and leverages influence to be a more effective leader
- Customer Research
- Culture Of Innovation
Helping Myntra's Product Leaders Build Deep Customer Empathy
delighting customers by solving critical problems in fashion tech
- Customer Research
- Experience Innovation
Redesigning the Seller Payments Experience at Flipkart
helping sellers consolidate and reconcile their sales data to be able to make smarter business decisions
- Customer Research
Building An Innovation Charter & Vision For The IDC Of A Global Automobile Company
development of key goals and a roadmap
- Customer Research
- Experience Innovation
- Culture Of Innovation
Using Design Thinking To Improve Worker Safety At ITC's Paper Manufacturing Division
nudging employees and managers to follow safety protocols using behavioral science
75% Unsafe reporting
increased reporting of unsafe acts
15% Resolution
increase in resolution of unsafe conditions
↓ unsafe conditions
decrease in unsafe acts & conditions (over time)
- Culture Of Innovation
Elevating The Customer Experience At BI Worldwide
infusing customer centricity within the organisation to allow meaningful products and services, to be part of the business conversation and sales
- Customer Research
- Experience Innovation
Driving Customers To Upgrade Their Subscriptions To Improve Benefits
research and redesign of existing upgrade experience to significantly improve the higher product mix
- Customer Research
- Experience Innovation
Driving Financial Policy Design In Favour Of Low-Income Customers
behavioural experimentation & ethnographic research to uncover behaviour and attitudes towards data privacy
- Customer Research
- Culture Of Innovation
Driving Customer Centricity At Smartdrive IDC, A Driver Safety & Analytics Company
increasing empathy for customers being evaluated resulting in higher employee engagement
- Customer Research
- Experience Innovation
Empowering Kirana Stores In India With ShopX
designing tech focussed experiences for kirana store owners to leverage their network and relationships to better service their customers' needs
- Customer Research
- Culture Of Innovation
Create A Culture Of Customer Driven Innovation For An Education Focused Tech Company
aiming to create equal opportunities for learning for all
- Customer Research
- Culture Of Innovation
Driving Best-In-Class CX As The Client Was Transitioning From On-Premises To SaaS
using customer journey maps to identify key moments & develop a cx strategy
- Customer Research
- Experience Innovation
Localising Connected Trucks For The Indian Market
going beyond the obvious cost reasons for lack of adoption to boost adoption
- Customer Research
- Experience Innovation
Conceptualising A Better Product Experience For Redii
to increase relevancy amongst their users, providing them a competitive advantage in a very developed market
- Customer Research
- Experience Innovation
Exploring Whitespace Opportunities Presented By Digitisation In India
identified new challenges faced by smbs & observed changes in smb behaviour to capture in version 1 solutions
- Customer Research
- Experience Innovation
Disrupting Personal Finance By Giving Individuals The Confidence To Invest Their Own Money
" today, individuals are overwhelmed by choice and jargon leading to inaction..."
- Customer Research
- Experience Innovation
A Customer Centric Approach To Increase Sales Efficiency At The World's Largest Eyewear Manufacturer
overcoming disruption and increased competition in the eyewear industry
- Customer Research
- Experience Innovation
Identify A New Sources Of Revenue In Waste Management For Hasirudala
co-creating & strategizing new monetization opportunities identified by researching the waste ecosystem in bangalore
- Customer Research
- Experience Innovation
Exploring Whitespace Opportunities For SMB Marketing & Growth Solutions
using mixed methods research to discover new requirements for growing smbs and to iterate on existing products while defying new solutions
- Customer Research
- Experience Innovation
Redefining Commerce And Retail For The Next Billion In India With Future Group
keeping pace with the changing needs and demands of the new age customer by reimagining blended commerce experiences
2X frequency of shopping
from monthly shopping cycles of customers to weekly & daily top-ups
1.4X revenue growth
easy day revenue growth in year one
2.5X membership growth
303 memberships to 751 memberships per store in year one
- Customer Research
- Experience Innovation
Re-Imagining Wellness And Dining Experiences To Promote Holistic Wellbeing
conceptualising new spaces to promote wellbeing
- Customer Research
- Experience Innovation
Redesigning The Yahoo Cricket Experience To Drive Growth
creating an engaging and intuitive experience to increase customer base and usage frequency
- Customer Research
- Experience Innovation
Using Design Thinking At Diebold Nixdorf To Transform Enterprise Legacy Services To SaaS Solutions
creating an awesome experience at scale for the bank's end-customers
- Customer Research
- Experience Innovation
Generating Actionable Insights For Bigger Impact And Engagement
assessment of a national safety campaign for children
- Customer Research
- Experience Innovation
Improving End-To-End Food Delivery Experience Through Service Design
identifying behind-the-scenes activities and front-end mechanisms that enable the desired consumer experience
- Customer Research
- Experience Innovation
Investigating Reasons For Customer Abandonment
running simulations and experiments to curb abandonment & increase customer adoption
- Culture Of Innovation
Growing Customer Centricity at a Global Antivirus Company
delight customers by knowing what matters most to them
- Customer Research
- Experience Innovation
Scaling Wadhwani Advantage's Endeavor To Maximise Small Businesses’ Growth Potential Using Digital Platforms
giving businesses in latam & india customized access to content that only large companies enjoy
- Customer Research
- Culture Of Innovation
Fortifying The Environment, Health, And Safety Efforts Of One Of The World's Largest Oil Companies
using a methodical and human-centered approach to determine the right EHS product for the global team
- Customer Research
Transforming Farmer Fragility To Resilience
research on potential opportunities to mitigate issues faced by farmers in india
- Customer Research
Introducing Product Interventions To Improve Nutrition Standards For Women And Children
research study on health and nutrition in low-income households across india
- Customer Research
- Experience Innovation
Building A Saving Habit Among Those Who Live Paycheck To Paycheck
using mixed methods research to identify unmet needs and develop a scalable, financially inclusive digital solution
- Customer Research
Generating Insights on What Motivates Gaming, And How It Fits Into Everyday Life
research on cultural perspectives behaviors & mindsets of indian gamers
- Customer Research
- Experience Innovation
Building Intuit's Product Strategy For India Using Design Thinking
co-created the vision and game-changing strategy working with intuit's global leadership
- Customer Research
- Experience Innovation
Creating empowering Platforms for blue & grey collar workforce
generate insights to help build strong social communities of learning, upskilling & job referrals