Introducing Bari, a design podcast by our Co-Founder & CEO Deepa Bachu. In each episode, she speaks with professionals from the industry (leaders, designers, product managers etc.) to share their thoughts & unique perspectives of their experience with design, customer-centricity and innovation.
Startups customer obsession and thinking
INNOVATION STRATEGY AND LEADERSHIP
LEADING WITH DESIGN THINKING
TRANSFORMING BUSINESS TROUGH CUSTOMER OBSESSION
DESIGN FOR CUSTOMER CENTRICITY
DESIGN FOR COMPLEX SYSTEMS
BLENDED RESEARCH TECHNIQUE
VISUAL LANGUAGE AND DESIGN
Problem solving leads to multiple paths like design thinking, understanding customers behavior and then ability to build the startup from the grassroot. Entrepreneurship is about early adoption to the change of this vulnerable environment.
Building systematic innovation capabilities is organizations with strategic planning with leadership ability to channelize new ideas and thoughts for greater impact. Leaders being the flag bearers of diverse scenarios giving the organizations, edge to champion innovations. It’s the new experience trend that is driving on.
I use design thinking to help people reinvent themselves or really innovate on themselves so that they can be the best possible leader for their organization or even the world.
Value addition to the different players, in the eco-system brings in the unseen change in businesses. The changes are expected to happen because of adding new roads, markets and values to the system. The addition can be made by understanding trends of customers.
Designing for customer centricity helps to get answers from the customers and not through our preconceived ideas and notions. It also builds up ability to interact and go wide to discover the core problem by applying technology as a solution.
Designing for complex systems is the material science for a fourth order designer. The complexities can be simplified through having voice of experience, voice of intent, voice of design and voice of expertise. System thinking is a hard nutshell to crack and that is why the voices included above are needed to get to through the solution smoothly.
Understanding customer is a challenge. The blended research technique is an engagement of multiple methodologies, to get the desired results. These aspects include qualitative and quantitative experimentation attached with raw motives being captured through observation, listening and analyzing human behavior.
Brands visual language is the depiction of their personality which they live and breathe. Visual language is a very intricate aspect of emotional play where we carve ourselves as brands different from others. Visual language is like to have our own niche.