Building a Savings Habit Among Those Who Live Paycheck to Paycheck.
using mixed methods research to identify unmet needs and develop a scalable, financially inclusive digital solution
#Customer Research #Experience Innovation
context
Few millennials participate in the financial solutions leaving money in low interest bearing financial instruments. When migrant workforce move from their towns to bigger cities to better and steady their wages, they also leave behind their access to informal credit lines.
OUR PROCESS
Pensaar Design carried out in-depth qualitative research of newly banked, migrant and DFS initiated population across 5 cities in India to deeply understand how migrants handled their money and to decode their attitude and behaviours regarding earning, spending and saving.
OUR FINDINGS
OUR SOLUTION
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