projects
Enhancing user-journeys and customer experiences through insightful and responsive design, we have energised businesses across APAC, Americas and Europe.
#CultureOfInnovation #CustomerResearch
Creating a highly engaging & gamified online learning experience for Navgati
that could scale alongside the highly engaged offline learning experience
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#CultureOfInnovation
Demonstrating how customer empathy is key to great marketing at 3M
empowering marketing leaders with the skills to build customer empathy
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#CultureOfInnovation #CustomerResearch #ExperienceDesign
Amplifying and reimagining marketplace experiences using customer-centric practices at Flipkart
Crafting and reimagining experiences across Sellers, Vendors, Payments, Logistics & Operations
-
95%
Vendor adoption
of the top 100 vendors were active on the platform in 12 weeks -
4X
Engagement
Within the 1st month the weekly active page views per active vendor went up -
25%
Call reduction
For customer support on the payment platform within the first 3 months
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#CultureOfInnovation #CustomerResearch
Helping Myntra's Product leaders build deep customer empathy
delighting customers by solving critical problems in fashion tech
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#CultureOfInnovation
Catapulting leadership development at HP using Design Thinking
how to be an empathetic leader who collaborates and leverages influence to be a more effective leader
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#CustomerResearch
Building an innovation charter & vision for the IDC of a global automobile company
development of key goals and a roadmap
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#ExperienceDesign #CustomerResearch
Redesigning the Seller Payments experience at Flipkart
helping sellers consolidate and reconcile their sales data to be able to make smarter business decisions
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Using Design Thinking to Improve Worker Safety at ITC's Paper Manufacturing Division
nudging employees and managers to follow safety protocols using behavioral science
-
75%
increase
in reporting of unsafe acts -
15%
increase
in resolution of unsafe conditions -
↓
decrease
Unsafe acts & unsafe conditions (over time)
#CultureOfInnovation
Elevating the customer experience at BI Worldwide
infusing customer centricity within the organisation to allow meaningful products and services, to be part of the business conversation and sales
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#CustomerResearch #ExperienceDesign
Driving customers to upgrade their subscriptions to improve benefits
research and redesign of existing upgrade experience to significantly improve the higher product mix
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Driving financial policy design in favour of low-income customers
behavioural experimentation & ethnographic research to uncover behaviour and attitudes towards data privacy
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#CultureOfInnovation #CustomerResearch
Driving customer centricity at Smartdrive IDC, a driver safety & analytics company
increasing empathy for customers being evaluated resulting in higher employee engagement
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Empowering Kirana stores in India with ShopX
designing tech focussed experiences for kirana store owners to leverage their network and relationships to better service their customers' needs
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Create a Culture of Customer Driven Innovation for an Education Focused Tech Company
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Driving best-in-class CX as the client was transitioning from on-premises to SaaS
using customer journey maps to identify key moments & develop a CX strategy
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Localising connected trucks for the Indian market
going beyond the obvious cost reasons for lack of adoption to boost adoption
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Conceptualising a better product experience for Redii
to increase relevancy amongst their users, providing them a competitive advantage in a very developed market
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Exploring Whitespace Opportunities Presented by Digitisation In India
identified new challenges faced by SMBs & observed changes in SMB behaviour to capture in version 1 solutions
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Disrupting personal finance by giving individuals the confidence to invest their own money
" today, individuals are overwhelmed by choice and jargon leading to inaction..."
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A Customer Centric Approach to Increase Sales Efficiency at the World's Largest Eyewear Manufacturer
overcoming disruption and increased competition in the eyewear industry
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Identify a new sources of revenue in waste management for Hasirudala
co-creating & strategizing new monetization opportunities identified by researching the waste ecosystem in Bangalore
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Exploring whitespace opportunities for SMB Marketing & Growth solutions
using mixed methods research to discover new requirements for growing SMBs and to iterate on existing products while defying new solutions
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Redefining commerce and retail for the next billion in India with Future Group
Keeping pace with the changing needs and demands of the new age customer by reimagining blended commerce experiences
-
2X
Frequency of shopping
From monthly shopping cycles of customers to weekly & daily top-ups -
1.4X
Revenue growth
Easy day revenue growth in year one -
2.5X
Increase in membership growth
Membership grew from 303 memberships to 751 memberships per store in year one
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#CustomerResearch #ExperienceDesign
Building Intuit's product strategy for India using Design Thinking
co-created the vision and game changing strategy working with Intuit's global leadership
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Re-imagining wellness and dining experiences to promote holistic wellbeing
conceptualising new spaces to promote wellbeing
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Generating actionable insights for bigger impact and engagement
Assessment of a National Safety Campaign for children
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Redesigning the Yahoo Cricket experience to drive growth
creating an engaging and intuitive experience to increase customer base and usage frequency
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Improving end to end food delivery experience through Service Design
identifying behind-the-scenes activities and front-end mechanisms that enable the desired consumer experience
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Using Design Thinking at Diebold Nixdorf to transform enterprise legacy services to SaaS solutions
creating awesome experience at scale for Bank's end-customers
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Investigating reasons for customer abandonment
running simulations and experiments to curb abandonment & increase customer adoption
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Growing McAfee by building customer centricity globally
delight customers by knowing what matters most to them
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Scaling Wadhwani Advantage's endeavor to maximise small businesses’ growth potential using digital platforms
giving businesses in LatAm & India customized access to content that only large companies enjoy
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Fortifying the environment, health, and safety efforts of one of the world's largest oil companies
Using a methodical and human centered approach to determine the right EHS product for the global team
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Transforming farmer fragility to resilience
Research on potential opportunities to mitigate issues faced by farmers in India
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Introducing product interventions to improve nutrition standards for women and children
Research study on health and nutrition in low-income households across India
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Building a Saving Habit Among Those Who Live Paycheck to Paycheck
using mixed methods research to identify unmet needs and develop a scalable, financially inclusive digital solution
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Generating insights what motivates gaming, and how it fits into everyday life
Research on cultural perspectives behaviors & mindsets of Indian gamers
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