projects

Enhancing user-journeys and customer experiences through insightful and responsive design, we have energised businesses across APAC, Americas and Europe. 


#CultureOfInnovation #CustomerResearch

Creating a highly engaging & gamified online learning experience for Navgati

that could scale alongside the highly engaged offline learning experience


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#CultureOfInnovation

Demonstrating how customer empathy is key to great marketing at 3M

empowering marketing leaders with the skills to build customer empathy


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#CultureOfInnovation #CustomerResearch #ExperienceDesign

Amplifying and reimagining marketplace experiences using customer-centric practices at Flipkart

Crafting and reimagining experiences across Sellers, Vendors, Payments, Logistics & Operations


  • 95%

    Vendor adoption

    of the top 100 vendors were active on the platform in 12 weeks
  • 4X

    Engagement

    Within the 1st month the weekly active page views per active vendor went up
  • 25%

    Call reduction

    For customer support on the payment platform within the first 3 months



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#CultureOfInnovation #CustomerResearch

Helping Myntra's Product leaders build deep customer empathy

delighting customers by solving critical problems in fashion tech


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#CultureOfInnovation

Catapulting leadership development at HP using Design Thinking

how to be an empathetic leader who collaborates and leverages influence to be a more effective leader


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#CustomerResearch

Building an innovation charter & vision for the IDC of a global automobile company

development of key goals and a roadmap


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#ExperienceDesign #CustomerResearch

Redesigning the Seller Payments experience at Flipkart

helping sellers consolidate and reconcile their sales data to be able to make smarter business decisions

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#CultureOfInnovation #CustomerResearch #ExperienceDesign

Using Design Thinking to Improve Worker Safety at ITC's Paper Manufacturing Division

nudging employees and managers to follow safety protocols using behavioral science


  • 75%

    increase

    in reporting of unsafe acts
  • 15%

    increase

    in resolution of unsafe conditions
  • decrease

    Unsafe acts & unsafe conditions (over time)
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#CultureOfInnovation

Elevating the customer experience at BI Worldwide

infusing customer centricity within the organisation to allow meaningful products and services, to be part of the business conversation and sales


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#CustomerResearch #ExperienceDesign

Driving customers to upgrade their subscriptions to improve benefits

research and redesign of existing upgrade experience to significantly improve the higher product mix

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#CustomerResearch #ExperienceDesign

Driving financial policy design in favour of low-income customers

behavioural experimentation & ethnographic research to uncover behaviour and attitudes towards data privacy


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#CultureOfInnovation #CustomerResearch

Driving customer centricity at Smartdrive IDC, a driver safety & analytics company

increasing empathy for customers being evaluated resulting in higher employee engagement

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#CustomerResearch #ExperienceDesign

Empowering Kirana stores in India with ShopX

designing tech focussed experiences for kirana store owners to leverage their network and relationships to better service their customers' needs

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#CultureOfInnovation #CultureResearch

Create a Culture of Customer Driven Innovation for an Education Focused Tech Company

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#CustomerResearch #CultureOfInnovation

Driving best-in-class CX as the client was transitioning from on-premises to SaaS

using customer journey maps to identify key moments & develop a CX strategy

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#CustomerResearch #ExperienceDesign

Localising connected trucks for the Indian market

going beyond the obvious cost reasons for lack of adoption to boost adoption

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#CustomerResearch #ExperienceDesign

Conceptualising a better product experience for Redii

to increase relevancy amongst their users, providing them a competitive advantage in a very developed market

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#CustomerResearch #ExperienceDesign

Exploring Whitespace Opportunities Presented by Digitisation In India

identified new challenges faced by SMBs & observed changes in SMB behaviour to capture in version 1 solutions

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#CustomerResearch #ExperienceDesign

Disrupting personal finance by giving individuals the confidence to invest their own money

" today, individuals are overwhelmed by choice and jargon leading to inaction..."

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#CustomerResearch #ExperienceDesign

A Customer Centric Approach to Increase Sales Efficiency at the World's Largest Eyewear Manufacturer

overcoming disruption and increased competition in the eyewear industry

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#CustomerResearch #ExperienceDesign

Identify a new sources of revenue in waste management for Hasirudala

co-creating & strategizing new monetization opportunities identified by researching the waste ecosystem in Bangalore

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#CustomerResearch #ExperienceDesign

Exploring whitespace opportunities for SMB Marketing & Growth solutions

using mixed methods research to discover new requirements for growing SMBs and to iterate on existing products while defying new solutions

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#CustomerResearch #ExperienceDesign

Redefining commerce and retail for the next billion in India
with Future Group

Keeping pace with the changing needs and demands of the new age customer by reimagining blended commerce experiences


  • 2X

    Frequency of shopping

    From monthly shopping cycles of customers to weekly & daily top-ups
  • 1.4X

    Revenue growth

    Easy day revenue growth in year one
  • 2.5X

    Increase in membership growth

    Membership grew from 303 memberships to 751 memberships per store in year one



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#CustomerResearch #ExperienceDesign

Building Intuit's product strategy for India using Design Thinking

co-created the vision and game changing strategy working with Intuit's global leadership

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#CustomerResearch #ExperienceDesign

Re-imagining wellness and dining experiences to promote holistic wellbeing

conceptualising new spaces to promote wellbeing

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#CustomerResearch #ExperienceDesign

Generating actionable insights for bigger impact and engagement

Assessment of a National Safety Campaign for children

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#CustomerResearch #ExperienceDesign

Redesigning the Yahoo Cricket experience to drive growth

creating an engaging and intuitive experience to increase customer base and usage frequency

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#CustomerResearch #ExperienceDesign

Improving end to end food delivery experience through Service Design

identifying behind-the-scenes activities and front-end mechanisms that enable the desired consumer experience

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#CustomerResearch #ExperienceDesign

Using Design Thinking at Diebold Nixdorf to transform enterprise legacy services to SaaS solutions

creating awesome experience at scale for Bank's end-customers

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#CustomerResearch #ExperienceDesign

Investigating reasons for customer abandonment

running simulations and experiments to curb abandonment & increase customer adoption

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#CustomerResearch #ExperienceDesign

Growing McAfee by building customer centricity globally

delight customers by knowing what matters most to them

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#CustomerResearch #ExperienceDesign

Scaling Wadhwani Advantage's endeavor to maximise small businesses’ growth potential using digital platforms

giving businesses in LatAm & India customized access to content that only large companies enjoy

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#CustomerResearch #CultureOfInnovation

Fortifying the environment, health, and safety efforts of one of the world's largest oil companies

Using a methodical and human centered approach to determine the right EHS product for the global team

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#CustomerResearch

Transforming farmer fragility to resilience

Research on potential opportunities to mitigate issues faced by farmers in India

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#CustomerResearch

Introducing product interventions to improve nutrition standards for women and children

Research study on health and nutrition in low-income households across India

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#CustomerResearch #ExperienceDesign

Building a Saving Habit Among Those Who Live Paycheck to Paycheck

using mixed methods research to identify unmet needs and develop a scalable, financially inclusive digital solution

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#CustomerResearch

Generating insights what motivates gaming, and how it fits into everyday life

Research on cultural perspectives behaviors & mindsets of Indian gamers

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