CONTEXT

Our client, a tech company aiming to create equal opportunities for learning for all was looking to inculcate a culture of design thinking in the organisation so they could build customer focused solutions for the different players in the learning ecosystem. They were also seeking to transform from a product driven to solution driven mindset.

OUR PROCESS

Using a real business challenge to emphasise hands on learning we co-created with the client to define the right problem to solve. Armed with it, the team shadowed the Pensaar Design team on the field to validate the problem and carry out research. Hypotheses arising from the research and the ideation process were then tested using the rapid experimentation method to narrow down to the most optimal solution to take forward.

Our engagement process

The engagement involved 4 days of workshop over 2 weeks. Post the workshop the Pensaar Design team joined the client on the ground coaching them real time on research and research synthesis techniques, in Bangalore. The client team once equipped with the skills would apply the techniques on their own across multiple locations. This process focussed heavily on coaching and capability building to ensure teams had the confidence to continue to apply design thinking and bring about a mindset shift from solution focus to the problem focus.

OUTCOME

• Design Thinking hands on learning by solving a real business challenge

• Coaching and guiding teams while applying their learning during research, synthesis and experimentation

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