Redefining commerce and retail for the next billion in India with Future Group
keeping pace with the changing needs and demands of the new age customer by reimagining blended commerce experiences
#ExperienceDesign #CustomerResearch
CONTEXT
Though e-commerce has been growing rapidly in India, it constitutes less than 10% of the retail market. Traditional retail (brick and mortar stores) still holds strong catering to a larger cross-section of India; however it has to keep pace with the changing needs and demands of the new age customer. Our clients vision was to meet these needs incorporating the best of both brick and mortar as well as e-commerce to provide contextual blended commerce.
our process
Pensaar Design carried out in-depth qualitative research with a diverse mix of homemakers and working professionals across tier 1-3 cities to understand their grocery and essentials shopping habits and preferences.
SOLUTION
We explored solutions that elevated the current experience of the customer without losing out on the high level of in-person time and relationship with the shopkeeper.
Connect With Your Shopkeeper at Your Convenience
Giving customers the ability to connect with the shopkeeper: just-in-time when you need it, whether it is to create a shopping list or to get a missing ingredient while you are cooking.
Do Away With Shopping Lists
Transform the shopping experience for customers to move away from the tedious task of remembering and creating an exhaustive shopping list, to an auto-populated list basis the meals or recipes they decide to make
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