context

The eyewear industry is undergoing disruption, with increased competition and newer business models taking the market by storm. Sales was starting to slow down for the market leader between increasing competition and new internal policies.

PROCESS OVERVIEW

OUR FINDINGS

We uncovered that the salesman did not need to spend his day meeting more customers; he had to make each meeting count more. In the current context, the salesman was unable to make each meeting count effectively. We needed to enable him with the means to make his meetings count!

OUTCOME

We built out a conceptual design for the solution taking into consideration the learnings from several rapid experiments we ran on the idea.

Our initial hypothesis of the salesman’s need for relevant data to maximise quality time at retailer was proved in just 2 days using simple experiments; thus we were able to scale up with a working proof of concept.

CONCEPTUAL DESIGN

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