Context

For a B2C company to achieve long term business growth, the need of the hour was to build Customer Centricity into the DNA of the organisation. With this context, Pensaar Design was brought in to help with the Change Management process for the organisation.

PROCESS

Demonstrating the need for Customer Centricity to the Organisation

By cascading the findings, insights & gaps from our diagnosis to the leadership, and thereafter to the rest of the organization. These findings served as a wake-up call and helped align stakeholders to the agenda.