Context

The Not For Profit arm of a safety standards and science company wanted to improve the impact of their campaign to build safety awareness among school children. With this objective, we went in to understand the current reality, and see what needed to be done to achieve the end goal.

PROCESS

The tools we used were - Ecosystem map, Storyboard, Empathy map, Observation skills, Open - ended questions, Problem statement, Customer Benefit, Outside in Perspective, Biomimicry and Walk in the wild.

our findings

One of the critical aspects of the current program was that it drove a sense of competition, and so the end goal was about winning.

Co-creation

Having identified the key problems to solve for, we got in to a co-creation with stakeholders and key members of the child’s ecosystem. 

Next steps

These solutions are now to be implemented as part of the Safety Campaign being conducted by the team.

————————————————————————————————

CONTEXT

Our client, a tech company aiming to create equal opportunities for learning for all was looking to inculcate a culture of design thinking in the organisation so they could build customer focused solutions for the different players in the learning ecosystem. They were also seeking to transform from a product driven to solution driven mindset.

OUR PROCESS

Using a real business challenge to emphasise hands on learning we co-created with the client to define the right problem to solve. Armed with it, the team shadowed the Pensaar Design team on the field to validate the problem and carry out research. Hypotheses arising from the research and the ideation process were then tested using the rapid experimentation method to narrow down to the most optimal solution to take forward. The tools we used were - Problem statement, Fog tool, Customer benefit, 2x2 matrix, Rapid experimentation, Backcasting and Iceberg tool.

Our engagement process

The engagement involved 4 days of workshop over 2 weeks. Post the workshop the Pensaar Design team joined the client on the ground coaching them real time on research and research synthesis techniques, in Bangalore. The client team once equipped with the skills would apply the techniques on their own across multiple locations. This process focussed heavily on coaching and capability building to ensure teams had the confidence to continue to apply design thinking and bring about a mindset shift from solution focus to the problem focus.

OUTCOME

• Design Thinking hands on learning by solving a real business challenge

• Coaching and guiding teams while applying their learning during research, synthesis and experimentation

————————————————————————————————————————————

CONTEXT

Soft skill training is best done in-person. Our client, a highly sought-after Boutique training firm was interested to exploring the use of technology to help scale their training to a larger number of clients by being better or at par with their high quality of learning.

Our Process

Pensaar Design carried out an in-depth qualitative research with individuals across learning proficiency levels and age groups. We co-created with our clients and their customers. This combined group identified the key problem to solve, the best solution approach and ran behavioural based experiments to decide the MVP and way forward. The tools we used were - Empathy map, Journey line, Problem statement, Biomimicry, Neue Kombinationen, Rapid Experimentation and Storyboarding

OUR FINDINGS

our solution

We explored solutions that helped our client keep their high level of in-person quality using technology in innovative ways to allow for a safe space to learn, get multiple perspectives and apply their learning thereby, making healthy progress on their learning goals.

OUTCOME

Also See

View all