CONTEXT

Kirana stores have been a mainstay long before globalisation and the advent of e-commerce in India. The network and relationships that store owners have built over years is enviable, yet technology and convenience that e-commerce provides was beginning to overshadow their presence. Our client wanted to empower the store owner with technology to leverage their network and relationship.

our process

Pensaar Design carried out quick dipstick research with a diverse mix of homemakers and working professionals across the age group of 20-50 to understand their shopping habits and preferences.

SOLUTION

Empowering the user to determine and demand his buying choice

Giving customers the ability to connect with multiple shopkeepers in his locality and curate the best offers for himself.

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