Helping Myntra's Product leaders build deep customer empathy
delighting customers by solving critical problems in fashion tech
#Culture of Innovation #Customer Research
CONTEXT
Our clients came to us to help the product team be more customer centric in their approach to designing and evolving the product experience. To use design thinking to help them better understand their customers and solve critical customer problems.
our process
Pensaar Design did qualitative research speaking to the product team and other function teams that they engaged with, as well as spoke to their customers. The product team was then coached through a bootcamp to understand and apply customer centric tools and techniques when designing for their customers.
IMPACT
80% of Product Managers have signed up to do foundational research on understanding their customers better
The product management team has created leading metrics to measure customer experience outside of NPS
Teams are actively engaging in documenting and deep diving on the pain points of the customer
Also See
Technology
Manufacturing