CONTEXT

Our client’s connected trucks while doing well globally, was not finding success in the Indian market. The hypothesis was that perhaps the cost of the connected track was concern. We were brought in to help determine the MVP and ways to reduce truck cost.

PROCESS

Pensaar Design carried out an in-depth qualitative research with truck owners, drivers and others in their ecosystem. We synthesised the research and co-created the market positioning strategy and redefined the connected track and its’ connected features. We ran behavioural based experiments to ensure we learnt and iterated on our market assumptions.

Tools used are Ecosystem Map, Empathy Map, Journey Line, Problem Statement, Outside In thinning, Affinity Mapping, Message Map, Feedback Capture

OUR FINDINGS

OUTCOMES

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