Scaling Wadhwani Advantage's endeavor to maximise small businesses' growth potential using digital platforms
giving businesses in LatAm & India customized access to content that only large companies enjoy
#CustomerResearch #ExperienceInnovation
Context
A not-for-profit with the primary mission of accelerating economic development in India and LatAm through large-scale initiatives was looking to reimagine their program to accelerate the growth of small businesses in high-value job-creating sectors. The current in-person solution needed to be reimagined as a self-service knowledge solution that could scale to 10’s of thousand small businesses globally.
Our Process
Pensaar Design started with the leadership team, helping them understand the need for all to be customer obsessed, identify the right problem to solve and have the rigour to constantly measure customer benefits. We then conducted deep qualitative research with small businesses across India and LatAm to create 3 different conceptual designs that we iterated based on small business feedback. The final solution was the detailed out and implemented with engineering.
