Identifying new sources of revenue in waste management for Hasirudala
Co-creating & strategizing new monetization opportunities identified by researching the waste ecosystem in Bangalore
context
Pensaar Design partnered with HasiruDala Innovations, to reimagine the waste business to identify new sources of revenue in waste management. Research helped us map the Bangalore waste journey and identify key players in the ecosystem. The identified gaps helped us design new business and monetization opportunities for HasiruDala.
PROCESS OVERVIEW
In collaboration with our partner, we conducted ethnographic research to map the Bangalore waste journey and identify key players in the ecosystem. Using insights from the research we co-created to identify opportunities. The tools we used were: Observation Skills, Open-ended questions, Biomimicry, Neue Kombinationen, Rapid Experimentation, Backcasting and Business model canvas.
OUTCOME
A co-creation session with stakeholders helped define a vision for the company before narrowing down on the key solutions to focus on. Experiments were designed keeping priority solutions in mind, that were then executed on the field to gauge which ones would work best.
The Visioning workshop helped define a clear vision and build new revenue models. The vision was to enable “Today’s waste pickers to become tomorrow’s circular economy practitioners”, thus empowering their transition from being physical workers to being knowledge workers.
