CONTEXT

Pensaar Design partnered with an international firm that was looking to carry out in-depth qualitative research of women and young girls across 3 cities in India to understand nutrition and food consumption behaviours.

OUR PROCESS

In collaboration with our partner, we conducted ethnographic research into the behaviours around food consumption patterns, cultural and traditional belief systems driving food consumption habits, influencers and attitudes of target populations in urban locations throughout India.

What we did

India is culturally diverse and the research was aimed at understanding the target population’s food consumption within the context of an ecosystem of influences and relationships, including…