Using Design Thinking at Diebold Nixdorf to transform enterprise legacy services to SaaS solutions
creating an awesome experience at scale for Bank's end-customers
#ExperienceDesign #CustomerResearch
Context
A multinational financial and retail technology company was looking to transition from on-prem software solutions to ‘as a Service’ solutions for their customers. The interactive video teller was a key part of the transformation for the organisation that would help financial organisations be more efficient and help more customers.
Our Process
Pensaar Design conducted in-depth qualitative research with internal stakeholders and their customers who were financial institutions across the US. The effort was to determine whether there was a product-solution fit, product-market fit, with the eventual of creating a product experience that benefitted the customer and exceeded their expectations.
