The Context
To achieve financial inclusion in the community, State Rural Livelihood Mission [SRLM] launched the Digital Financial Services Programme by encouraging female community members to work as bank agents, called as Bank Sakhis (Female Bank Correspondents) who provide financial services to remote areas.
our AIM
To generate insights to suggest relevant policy changes for State Rural Livelihood Mission [SRLM].
Identify best practices that increase the positive impacts of the women BC agents ecosystem on the rural poor. Design market interventions that can scale the Sakhi model.
our goal
Understand if having Bank Sakhis as Business Correspondents (BCs) improves the case for financial inclusion
Assess the viability of the Bank Sakhi model and the social impact it has on the community
Assess and improve the Customer Experience delivered by Bank Sakhis
To identify any unmet customer needs
To create a comparison with Other BCs
To uncover the challenges faced by Bank Sakhis