The Context

Our clients came to us to help further anchor customer centricity within their organisation. To use design thinking to help them better understand their customers and solve critical customer problems.

OUR PROCESS

Pensaar Design coached a group of marketing and technical team leaders to be more customer focused in their approach to solving problems. We took them through a bootcamp to understand design thinking and apply it in their context of the Auto after care market.

OUR FINDINGS

IMPACT

Teams in the organisation have incorporated a customer first approach to work.

Presentation of concepts in the organisation have moved beyond slide decks and number to being more experiential and customer backed.

Also See