Context

Our client, an SMB focussed business management software company wanted to explore the opportunities in India given the impact of Digitisation - Demonisation, GST and uptake of payments in India. Their starting hypothesis was that there was a need around GST that was worth exploring.

Our Process

Pensaar Design co-created with our clients. Started off with articulating is internally held beliefs of the way forward and then understanding the landscape in India with secondary (desk) research and of course deep qualitative research with our client’s customers and their ecosystem. We explored several whitespace opportunities that we narrowed down to one which we ran rapid experimentation with real small businesses.

OUR FINDINGS

Articulated the primary persona to focus on (while we had secondary & tertiary personas) and a new tool we created, the value scan that helped identify:

key problem to solve

measures of success

customer acquisition & reach

OUTCOME

Conceptual design & wireframes for the solution specification that took into consideration the learnings from several rapid experiments we ran on the idea.

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