Elevating the customer experience at BI Worldwide
infusing customer centricity within the organization to allow meaningful products and services to be part of the business conversation and sales
Project 1 :
Reimagining Organisational Milestone Celebrations
CONTEXT
Our client has a robust R&R platform and wanted to explore opportunities on how they could they could redesign the employee milestone solution to be more experiential and meaningful to the employees of companies that were their clients.
OUR PROCESS
Pensaar Design carried out in-depth qualitative research with employees, HR professionals, managers across mid and large sized companies to deeply understand their experiences and motivations.
Our Findings
SOLUTIONS
Project 2 :
Expanding business opportunities by redesigning the experience of the business pitch
cONTEXT
Our client has a robust R&R platform with products and services wherein a large portion remained unexplored with their clients. This in turn had a direct impact of potential business growth. Our client looked to us to design a solution that would allow meaningful products and services to be part of the business conversation and sale.
OUR PROCESS
Pensaar Design carried out an in-depth heuristics of the current platform, conducted interviews with key stakeholders to understand the business pitch process and studied their business processes to carve out gaps and insights. We then introduced the service design discipline to redesign the business pitch experience and co created the Service Design Blueprint that today has formed their new business pitch framework.
HEURISTIC EVALUATION WITH RECOMMENDATION
service design blueprint
Also see
Energy
Social Impact