Exploring whitespace opportunities for SMB Marketing & Growth solutions
using mixed methods research to discover new requirements for growing SMBs and to iterate on existing products while defining new solutions
#Customer Research #Experience Innovation
The Context
Small and Medium Business prioritise growing their business & acquiring customers as their #1 priority. SMB Owners look for help in growing their business and using technology to interact with customers that are not in their immediate locale. Our clients were looking to identify key customer segments to focus their efforts on, then identify business opportunities for their technology solutions and also understand how to increase adoption with their current suite of products
OUR PROCESS
Pensaar Design started with trend analysis to zero in on the focus SMB segments. We then carried out in-depth qualitative & quantitative research across India to uncover SMB mindsets, cultural belief systems & patterns, understand pain points to carve out new opportunities for our client. Also reimagined our clients current suite of products to increase SMB adoption
Identify growth opportunities to help SMBs Grow their Business
Heuristic design principles we used to evaluate the current solutions
Product
Iteration Recommen-dations
Product and overall service recommendations were made across the customers journey line. These changes were adopted & implemented into the product experience to increase customer adoption and drastically reduce abandonment.
Also See
Education
E-Commerce